The award was given to Davis on Monday by the SEMA Business Women’s Network: a car care women’s council comprised of auto professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry. The Business Women’s Network focuses on networking, recruitment, mentoring and recognition among fellow women.
Ruby is the entrepreneurial bombshell behind ChickDriven: an auto website created by women, for women. Born and raised in Sydney, Australia, Davis has a voluminous history when it comes to her love and respect for cars. A self driven girl-boss, Ruby searched for a strong female voice as she noticed a massive gap in the market which excluded women as an audience altogether. She decided to take the lead and represent that female audience herself after hunting for her own perfect car and feeling intimidated by pushy car salesmen.
ChickDriven was founded with Ruby’s relentless “why not?” attitude in 2015 to inspire all of the independent women who get taken advantage of based on the prehistoric premise that women are not interested in cars and therefore know nothing. She states, “I’ve failed enough times to be friends with fear”, which is beyond evident in her fearless efforts to cut through the male dominated market.
Davis’ leadership and determination has proven successful as she promotes strength and courage for her fellow females to not be overtaken by the “boys club” mentality. ChickDriven gears all of its content to the girls through candid car reviews, advice from their own experiences, incorporating mentorship from highly sought-after professionals in the realms of financing, insurance and car care. With a mission to shed light and share knowledge about the ins-and-outs of the auto industry, ChickDriven was created as a platform to empower women navigating their way through the market by providing them with authentic, supportive guidance and a trustworthy voice.
The Show includes more than 2,400 exhibiting manufacturing companies – about 550 of them are small, innovative manufacturers exhibiting at the SEMA Show for the first time. Buyers come from more than 140 countries including Mexico, China, UAE, Australia and Brazil. The primary reasons buyers attend the Show are to find new products, see new trends, attend business seminars and network with the industry. It is only open to qualified industry professionals and is not open to the public.