By Rebecca Bernard March 11, 2016
It’s no secret that the world of cars is dominated by men. Buying a new car or getting work done on an existing vehicle can be very intimidating as a woman (I would know), and you are never quite sure if what a professional is telling you is the truth or intimidation.
This uncertainty as a woman in the car world led entrepreneur Ruby Davis to launch a new car site called ChickDriven, aimed at women who are looking to make the right car decisions. Davis says, “My own experience as a first time car buyer left me feeling like I was taken for a ride. Even though I have an understanding of cars, I was caught up in the buying process and jumped into the purchase without doing proper research. I purchased a car with all the glitz and glamour, thought I had an amazing deal package but was delivered a car with the basic package and paid premium price. I think that car salesmen see a woman and they assume it’ll be easy to take advantage of her.”